 | | | | | Improve taste quality scores to increase wine sales.
The Think Quality Initiative is our leadership role in a revolution to help wineries benchmark making and selling their wine.
Why do we think you have to track quality with Enologix? Taste quality is directly linked to price and volume. Ignore quality and your brand may fail. Taste quality measures are pervasive in the consumers' world. Connoisseurs’ Guide, Robert Parker, San Francisco Chronicle, Tanzer, Wine Spectator, and others are widely used by consumers. Our leading role in managing quality follows very simple principles:
* CUSTOMERS seek taste quality. Not just a color, flavor, fragrance chemistry, but measurable taste quality.
* WINERIES succeed through knowledge, planning and measuring their taste quality.
* TASTE QUALITY is cultivated in vineyards and winery to create measurable value wine CUSTOMERS return to year after year.
* QUANTIFY taste quality with measurements, which both winemakers and consumer groups can detect to increase customer “stickiness” and sales.
* TECHNOLOGY can help catapult our winery partners taste quality in vineyards, fermenters, barrels, blends and bottles. We believe if you track it you can manage it, which includes 100-point scores.
* Be a leader in the new Wine 2.0 movement that utilizes the Internet to connect winemakers and sales persons to quality metrics. (online software application, tracking, blending and more.)
Discover the Think Quality Initiative
We have created several vineyard and winery programs to help build the online taste quality control channel for your managers to supervise vineyard and winery efforts.
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